We live in a world full of management jargon. “Moving forward” to mean do something in the future. “Low hanging fruit” to mean something is easy to do. “Run it up the flagpole” to mean try it out. “Communication Strategy” to mean planning how to talk to people. And most phrases like these are despised by those who endure them.
Now I don’t know if God ever had a Communications Strategy Meeting with the Archangels Gabriel and Michael to discuss Moving Forward with communicating his Mission Strategy and whether to Run It Up the Flagpole… But the bible shows God’s communication strategy anyway: “The Word became flesh and made his dwelling among us. We have seen his glory, the glory of the one and only Son, who came from the Father, full of grace and truth.” (John 1:14)
God communicated with us, not with a document, or strategy, or a text or WhatsApp message, newsletter or magazine, but with a person – his own Son Jesus. God’s eternal message to his world came and lived among us.
God got it just right when he sent Jesus. All other attempts since tend to fall short.
That includes the way we communicate with you. Historically our communication has only really been the Benefice News, supplemented by word of mouth and notices at services. However, this has not always been very efficient, and has cost a significant part of our shared benefice office expenses.
Last year we updated our website, matvchurch.uk, which is now the best way to find out about events, and which gives you the ability to find out about updates daily, weekly or monthly. We try to keep the website as fresh as possible so you will always have the most up to date news via the website update.
We do recognise that a paper supplement to the website is important – that it’s not an either/or but a both/and way of communicating. So last year when we started the new site, we cut down to a simple 4 page booklet, not least because we wanted to minimise the amount the benefice office costs us all.
Unfortunately, in our attempt to be good stewards of the money you give, we recognise that we may have become a little too spartan. Sorry. Therefore we will be changing the MATV News sheet so that it is printed on colour paper, has more content and graphics and is useful for those who don’t have access to the Internet and those who do, to those who are regular parts of the church family and visitors. However, it will also be slimmer than the old Benefice News so we keep our shared costs to a minimum.
But if you do have the internet, please use the website update emails. They really are the best way of staying in touch with what is going on, and we will never pass your emails onto anyone else. Just go to updates.matvchurch.uk to sign up, select all groups and then we will keep you in touch the best we can.
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